James McSill has been shaping stories that shape individuals and companies for over 25 years. McSill Story Studio, situated in the UK, has become one of the most relevant purveyor of Storytelling courses and Story consultancy all over the Portuguese-speaking world. But not only that, James has helped leaders and organizations in all continents, from Spanish-speaking countries in Latin-America to Africa and Asia. Story telling is key in framing the narrative around how to see yourself and others and the work you do, express your strategy, communicate your values and articulates your purposes. If your team can combine logic and emotion they will be more capable of spurring themselves on and inspiring others to act.